On the morning of September 22, Warren Doors & Windows officially signed an enhanced annual strategic cooperation agreement with Taobao & Tmall Home Furnishing (hereinafter referred to as "Taotian Group"). Building upon their years of cooperation, both parties will further deepen collaboration in annual resource synergy, operational efficiency improvement, service experience optimization, and digital exploration within the industry. Together, they aim to drive high-quality growth for the system doors and windows industry within the Taobao & Tmall ecosystem.

01 Deepening Strategic Cooperation:

 From Long-Term Partners to Omnichannel Resonance

The cooperation between Warren Doors & Windows and Tmall has a long history. As an active participant in the digital transformation of the system doors and windows industry, Warren Doors & Windows has continuously cultivated its core category of aluminum alloy system doors and windows on Tmall for many years, accumulating rich online operational experience and positive user reputation. As the boundaries of their cooperation continue to expand, their collaborative space has extended from the Tmall flagship store to a more comprehensive multi-store matrix ecosystem across Taobao & Tmall.

This annual strategic cooperation enhancement takes place against the backdrop of this upgrade. On the foundation of stabilizing their core partnership, both parties aim to further improve operational efficiency, optimize the user service experience, and jointly promote the sustainable growth of the system doors and windows industry across e-commerce channels.

02 Review of Cooperation Results:

Jointly Building the Foundation of Digital Operations

Over the past year, Warren Doors & Windows and Tmall have continuously integrated across dimensions such as product supply, user operations, and service fulfillment, gradually establishing a stable and efficient online cooperation mechanism. By leveraging Tmall's platform capabilities and digital tools, Warren Doors & Windows achieved steady improvements in online exposure, user reach, and order conversion for its core category of aluminum alloy system doors and windows. Simultaneously, the brand further perfected full-chain service standards—spanning online consultation, design communication, installation, and delivery—providing consumers with a more convenient purchasing experience for customized home furnishings.

These collaborative achievements laid a solid foundation for both parties to deepen their annual strategic cooperation, while demonstrating the immense growth potential of the system doors and windows industry within the Taobao & Tmall ecosystem.

03 Annual Strategic Cooperation:

Deepening Collaboration and Upgrading Goals

At the beginning of this year, Warren Doors & Windows completed the first round of annual strategic cooperation signing with Tmall. Based on the solid foundation laid by this initial round, both parties have decided to launch a deeper annual strategic cooperation, further upgrading their depth of collaboration, resource synergy, and growth targets.

This round of signing will focus on continuous efforts in the following directions:

• Upgraded Resource Integration: Both parties will achieve more efficient synergy in operational collaboration, channel management, service fulfillment, and data insights.

• Increased Rights & Benefit Support: Warren Doors & Windows will receive increased platform-level resource support to help the brand expand its influence within the Taobao & Tmall ecosystem.

• Upgraded Annual Goals: Both parties have set new cooperation targets around dimensions such as online transactions, omnichannel retail penetration, and Taobao ecosystem resource exchanges, jointly driving scaled growth for the system doors and windows industry in e-commerce channels.

04 "Worry-Free Buy" Service Assurance:

Resolving the Industry's Trust Dilemma

Alongside the aforementioned collaboration, the brand has officially partnered with the Taobao platform to launch the "Worry-Free Buy" (Secure Buy) service assurance, solving the trust dilemma associated with offline transactions in the doors, windows, and system doors and windows industry.

Addressing industry pain points, both parties have jointly introduced the "Worry-Free Buy" payment guarantee model:

• Platform-Level Payment Tools: Provided by the Taobao platform, these compliant and convenient online payment tools allow consumers to complete transactions through Taobao, avoiding the insecurity of offline cash collection.

• Brand-Level Fulfillment Assurance: Consumers' funds receive official, brand-level backing rather than relying solely on individual promises from distributors.

• Full-Process Transaction Traceability: From order placement to final delivery, key milestones leave a digital trace online, ensuring every payment is verifiable and transparent.

The implementation of "Worry-Free Buy" not only gives consumers greater confidence when purchasing doors, windows, and customized home products online, but it also drives standardized operations across the brand's distributor network, setting a benchmark for the healthy and sustainable development of the industry.

05 Looking to the Future:

Continuously Enhancing Consumer Customized Home Experience

In the new cycle of cooperation, Warren Doors & Windows will continue to work hand in hand with Taotian Group. Centering on the core pain points of consumer-customized home furnishings, both parties will continuously optimize the end-to-end experience—from online browsing and consultation to design delivery. Together, they will promote more precise user demand matching, more efficient supply chain responses, and more transparent service standards, allowing more consumers to achieve their ideal living space in a simpler, more worry-free way.

Lin Yu, Vice President of Warren Doors & Windows (5th from left), stated: "Our cooperation with Tmall has spanned many years, witnessing the entire journey of system doors and windows moving from offline to online, and from single products to integrated living spaces. As our partnership continues to deepen, we hope to work alongside Taotian Group to continuously optimize the purchasing experience for consumers' custom home furnishings, exploring more efficient and transparent digital growth paths for the industry."

Hao Ming, Head of Customization at Taotian Home Furnishing (4th from right), stated: "Warren Doors & Windows is a key long-term partner of ours in the system doors and windows sector. In this new round of strategic cooperation, we aim to provide merchants with more unified and efficient platform capabilities. Through this signing, we will work closely with Warren Doors & Windows to continue deepening our presence in digital operations and user services within the system doors and windows industry."